Which registrations are needed to start selling online in Türkiye?
Besides company and tax registration, e-commerce service providers and intermediary service providers register with ETBİS. Sending commercial e-messages requires registration with the Message Management System (İYS) and recipients' consent, and processing personal data triggers KVKK obligations.
Does the right of withdrawal apply to every product?
No. As a rule consumers can withdraw within 14 days without giving a reason, but the regulation lists exceptions such as perishable goods, personalised products and some digital content and services performed immediately. Exceptions must be shown clearly in the pre-contract information.
How should a marketplace take payments?
If you collect on behalf of sellers, work with a licensed payment institution or bank that offers a marketplace solution. A set-up where money first lands in the platform's account and is then distributed to sellers can count as a payment service that needs a licence. We map the payment flow together before you apply.
Can a foreign company sell online in Türkiye?
Yes, but consumer law, e-commerce rules and KVKK apply when selling to consumers in Türkiye. Cross-border sales without a Turkish company are possible, but tax, payments and returns need separate planning. A local company often makes payments and operations easier.